Question

Apple's niche market expalin 1.Litle /no compettion 2.focused business 3.Stronk relationship with customers 3.Business stability Not less than 850 words

Answer 1

1. Little /No competition: Apple has always heavily stressed on innovation. This has allowed Apple to create products and services which no one has ever though before. Being product differentiators, makes Apple a Blue ocean organisation with every minimum amount of competition. In the last 2 decades start from the iPod, iMac, etc we can always see that the it is not only the quality of the service but also the nature of it has been unique and different. Thus, making sure that their customer base always gets to try new and innovative products which has never been seen in the market before. As the other competitors pushed similar nature of products in the market, Apple continued their innovation to bring advancements and changes which kept them market leader.

When the innovation become a strong point within the competitors also, they introduced a product mix and created an ecosystem. With premium prices and undeniably the best service, they managed to keep growing their loyal customer base. Now with all the devices connected with each other, the current users find it hassle free to move on to the next variant/upgrade or buy another product and get connected to all the data and information they had in their old product.

2.    Focused Business: In the business world every organisation faces dilemmas with the right strategy growth. Especially in tech industry where the landscape and the products keep changing faster than ever, it is very essential to determine whether it is right to upgrade the current product or to create a new with capabilities which were never seen before. Nokia, once the market leader failed to understand the need of a new operating platform for cell phones lost the market share to iOS and android. They were busy upgrading the platform whereas the world needed a completely new platform to operate on.

Apple has been very accurate in identifying the need of the business and focus on the exact deliverables that were required to stay the market leaders. If we look at the trend, we can see that Apple was never keen on introducing variants but keep the products choices very simple and unique, urging consumers to buy the only variant they have. But with huge amount of choices being made available by competitors, Apple were quick to realise the market needed options and variants. If we look at iphone4, we have 2 variants only, but with iPhone X we have a range of variants and choices allowing the customer to choose and tailor fit the product based on his/her need and budget.

3.    Strong relationship with customers: Apple is one of the best organisations in understanding the need and ask of the customers. The best in market products couple with very organised and well-maintained service channels has allowed Apple to develop one of the most loyal customer bases. One hardly ever comes across a person complaining on the nature of service provided by Apple. Also, in terms of security they have been the best in many regards. In one of the famous case Blackberry, once considered most secured phone agreed to share data on a user after being asked by government authorities, on the other hand Apple respected the privacy of the user and rejected the request. Along side that the product mix and apple ecosystem make it very easy for a current user to adopt any new product of Apple and the configuration is completely driven using Apple cloud making the experience comfortable and hassle free.   
4. Business Stability: Innovation, customer centric approach and adequate alliances, provides Apple the essential business stability that they need to operate for the foreseeable future. As any organisations grows large, they usually fail to understand the market needs by limiting the innovation and focussing on the products which are doing great in the market, but in tech industry the products which are doing good today has a very strong possibility to be outdated within 2 years, thus innovation stays the only option. This is something imbibed in the business strategy of Apple. They also have a very good understanding of their limitations and have developed strategic alliances with organisation which provide them necessary hardware and soft ware support to stay ahead in the game.