Question

Name a product or service that you know and love.

Describe and analyze EACH AREA of the marketing mix for this product or service (the 4 P's).

If you were a marketing manager for this product or service, how would you change the marketing mix to add more value and create stronger and more profitable relationships with customers?

Answer 1

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A product that I know and love is the car of jaguar company product. In the 4P's of business price, product, promotion, place included.

Price- a product should be at optimum cost and based on product quality, functionality, and correct for customer expectations.

Product- the product must satisfy customer needs. The needs of the customer have a high variety.

One product I know and love is the jaguar company car.

The company's 4Ps are price, product, promotion, place.

Price- a product should be at the best cost, based on product quality, functionality, and accuracy for customer expectations.

Product - the product must meet the needs of the customer. Customer product needs with a wide variety

automotive products meet all customer expectations, such as high comfort, more efficient, attractive aesthetics, etc.

Promotion - For a car promotional product, the public should be informed about the product and this can be done through social advertising, television or media advertising, shooting advertising, etc.

Place - it should be decided on the location, where the type of car product can be purchased, and it is important to make higher sales of the product.

If I am a marketing manager, a high-quality product should be offered to customers, improve cash flow, provide scaling, financial controls, planned discounts, improve your customer care service.

To establish a stronger and more profitable relationship with customers, respond quickly to their request, give rewards to your customers, provide feedback on the product, provide a higher warranty period, provide a product with better car quality. It is useful to build a profitable relationship with the sale of these automotive car products.