16. Bass Pro Shops retail stores bave to be experienced in person for the full effect....
16. Bass Pro Shops retail stores bave to be experienced in person for the full effect. Bass Pro is much more than just a retail store, as they include massive aquariums and fabulous displays, all directed toward people with an interest in outdoor sporting activities. Bass Pro also offers their Outdoor Skills Workshops, where customers can refine their skill in activities such as fly fishing and archery. If you enjoy hunting, fishing, and boating, Bass Pro Shop is the place for you! Bass Pro Shop is using: a. psychographic segmentation. b. geographic segmentation. c. demographic segmentation. d. behavioral segmentation. 19. Canteen Company is a major supplier for vending machines in a variety of locations such as schools, offices, and public buildings. A Canteen sales representative typically sets appointments to meet with customers and discuss their needs for vending services. Once a customer account is signed, Canteen keeps the vending machine operating and stocked with the preferred products. What type of sales channel does this describe? a. Field selling b. Over-the-counter selling c. Telemarketing d. Inside selling 66. Starbucks would like to conduct market research on a new drink. Which of the following methods would be classified as primary research? a. Starbucks test markets the drinks in stores, allowing customers to try sample sizes of the drink. b. Search for information from industry reports on customer attitudes towards flavored espresso drinks. c. Conduct focus groups, asking customers their thoughts on a new drink flavor. d. Add the item to the menu and observe how many customers order the new drink. O