Dansville Cabinets is considering a new warehouse to serve its major markets. 80 Market North East...
Sylva Warehousing desired to locate a central warehouse to serve five North Carolina markets. Placed on a grid system, its five markets had coordinates and demand as follows: The (X,Y) coordinates, in miles, for the five markets are: M1 = (30,65); M2 = (120,90); M3 = (200,125); M4 = (130,175) and M5 = (185,150). The projected annual demand for each of the markets is: V1 = 2,800 units, V2 = 1,5700 units, V3 = 1,250 units, V4 = 900 units...
ABC is going to build a new manufacturing plant to serve five
market regions. ABC has four supply sources. The coordinates of
location, the demand of each market region, maximum units from each
supply source and the shipping cost from each supply source or to
each market region are shown below.
a) Where should ABC locate its plant? (Hint: Use Gravity Model
and Excel Solver).
b) Identify some of the influencing factors that affect ABC’s
network design decision.
Shipping Cost...
Glassware is a high-end glass manufacturer. The company is planning to expand its sales operation to the European market. A supply chain analyst within the company picked five locations for potential warehouse sites. These locations are Barcelona Spain, Budapest-Hungary, Helsinki-Finland, Lyon-France, and Munich-Germany. A marketing analyst divided Europe into four general regions; East, West, South, and North. In the accompanying spreadsheet, the fixed cost of opening warehouses, the capacity of the warehouses, transportation cost from warehouses to regions, and demand...
SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...
Read about Cokes strategy in Africa in the article below and discuss the ethics of selling soft drinks to very poor people. Is this an issue that a company like Coke should consider? Africa: Coke's Last Frontier Sales are flat in developed countries. For Coke to keep growing, Africa is it By Duane Stanford Piles of trash are burning outside the Mamakamau Shop in Uthiru, a suburb of Nairobi, Kenya. Sewage trickles by in an open trench. Across the street,...