Question

Corbin is a marketing manager for a large textbook publisher. What is his primary responsibility? managing...

Corbin is a marketing manager for a large textbook publisher. What is his primary responsibility?

managing an entire business or a major segment of the business

planning, pricing, and promoting products and overseeing their distribution

identifying and efficiently using sources of financing

implementing, maintaining, and controlling technology applications required by the company

hiring employees and dealing with them in a formalized manner

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Answer #1

Planning, pricing and promoting products and overseeing distribution

Option B

Managing an entire business - General manger

Efficient use of financial sources - Financial manager

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