Question

Detractors claim that scanner-based research is like “driving a car down the road looking only in the rearview mirror.” What does this mean? Do you agree? Discuss in 200 words.

Answer 1

Scanner based research is directed by associations to screen the purchasing and utilization examples of the clients. It comprises of different systems including electronic observing instruments like Television meters, laser scanners to catch the data of the clients.

The essential goal of the procedure is to respond to different promoting questions including    -Impact of new publicizing? Limit media costs? Change advertisement recurrence? Do deals change if advertisement recurrence changed? Deals tore up from existing items by new item

The intention is to catch the client conduct to figure the future client purchasing practices. As it includes the utilization of chronicled information to foresee/figure the future the announcement it is practically equivalent to driving a vehicle not far off looking just in the rear view reflect is adept to a huge degree. Be that as it may, it has its natural advantages as well.

advantages:

(1)   Involves Time investment funds

(2)   Helps to Predict the Future to some degree.

(3)   Helps to gain From The Past

(4)   Keeps Companies Looking Ahead

(5)   Helps organizations to stay Competitive

(6)   Helps to lessen Inventory Costs

(7)   Helps to give route for new business openings

disadvantages:

(1)   Monetary expense to introduce and investigate.

(2)   Overemphasize on basic leadership.

(3)   Transfer of capacity to calculations instead of human decisions

(4)   Not constantly right yet taken as benchmark by numerous administrators