Question

Choose a Fortune 500 company Kroger

Write a report/analysis applying specific concepts such as Competitive Advantage-Porter’s Generic Strategies, The Experience Curve, Industry Life Cycle Stages, Turnaround Strategies, Vertical Integration, Portfolio Management and the BCG Matrix, Strategic Alliances and Joint Ventures, Competitive Dynamics, Culture, and Organization Structure.

This should include:

- The organization you have chosen, Kroger

- Discuss the company utilizing specific concepts

- what practical managerial implications the material has

Answer 1

Ans – Kroger has taken the challenge to transform itself to compete in a cutthroat Grocery industry.

Competitive Advantage-Porter’s Generic Strategies

	Lower Cost	Differentiation
Broad Target	Cost Leadership- Kroger has to low cost producer in its industry. Kroger must find and exploit all source of cost advantage.	Differentiation- Kroger seek to be unique in its industry and brand widely valued by customer. Buyers are attracted by the unique quality & product of company.
Narrow Target	Cost Focus- Kroger seeks a cost advantage in its target segment	Differentiation Focus- Differentiation Focus exploits the special need of the buyer in certain segment. likes seeds

And the Experience curve of Kroger – Be in the market the Kroger has get the experience of the market and get the low cost and good supplier by this as the experience increase demand increase and the cost of product goes down but still the Kroger has in the benefit with low cost.

Life cycle of the Kroger – in introduction phase -initially when the Kroger has come with the production his sell is less as new in the market, Growing Phase – then the Kroger has start growing as in the market customer start knowing about the Kroger. Stability – Kroger has become stable in the market as experience in grocery, market.

Portfolio Management – Kroger has making decision about investment & policy, matching investment in the organization, asset location that provide the plate form to grow the Kroger.

Kroger grocery company Ocado and the partnered with an autonomous vehicle start up to a work on the driver less delivery. By this the Kroger has a very good hold in the grocery market.

practical managerial implications the material has the critical life cycle and the Kroger has to maintain it till the material buy by the customer,