This chapter used the Geico Gecko YouTube photos as an example of expressing a brand personality...
This chapter used the Geico Gecko YouTube photos as an example of expressing a brand personality online. Find another brand that uses YouTube to create a brand personality. Critique its effectiveness.
Homework Answers
Find brand that uses YouTube to create a brand personality. Critique its effectiveness.
The brand that is discussed is “HUBSPOT”. They have their own channel on YouTube.
They provide software solutions as strategic help to companies in management of sales, marketing and customer relationship area. They do inbound marketing through YouTube and are quite successful in it.
- They are able to show their brilliant content through their channel. In it they include peculiar topics like techniques for e.g. Gestalt psychology with their videos for getting leads and other research materials.
- They also talk about popular notable trends regarding online marketing. This is how their brand awareness is increased.
- They employ graphic design,
- Have variety in topics;
- Develop videos based on results of cognitive researches.
Thus they are very effective in attracting customers and expressing their brand through YouTube channel.
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This chapter used the Geico Gecko YouTube photos as an example
of expressing a brand personality...
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