Assuming you are trying to sell a new complex product to a customer and know it...
Assuming you are trying to sell a new complex product to a customer and know it has one principl deficiency. According to Cialdini, what should you do to increase the odds of making the sale?
A) Вe silent about the problem.
B) Wait until the last minute to tell the client about it.
C) Tell the person about the issue at the beginning.
D) Tell the person about the issue only he is or she brings it up.
Homework Answers
1. C. Rell the person about the issue at the beginning
According to Dr. Cialdini in, “the six principles of
persuasion,” the factor of reciprocity can be considered in this
situation. By being upfront about the deficiency, we would create
the necessary understanding in the mind of our customer by being
forthcoming and providing a vital piece of information to them,
improving our chances of making the sale through consistency and
positivity.
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