Question

. A researcher enters the ‘field’ to observe and talk to students and alumni during Hobo...

. A researcher enters the ‘field’ to observe and talk to students and alumni during Hobo Week. They researcher wants to understand what Hobo Day means to students and alumni. Researcher starts interviewing students in the Union the first day of Hobo Week. The researcher analyzes the data from the interviews, revises his questions, and goes back to interview students at fraternities and sororities. The researcher analyzes the data from the fraternities/sororities, revises his interview questions and goes back out to talk to students involved in various other clubs and organizations. Based on this data, the researcher goes out to observe Hobo Week events, such as the relay race on the lawn of the alumni center. He talks to students at these event, analyzes the data and revises his questions for the Hobo Day parade where he plans to talk to alumni and more students. Type of sampling method?

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This is an example of stratified sampling. In stratified random sampling, the researcher divides the entire population into homogeneous groups which are called strata. Random samples are then selected from each stratum. It is a convenient and powerful sampling method used in market research.

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