Question

1.Select a company that you believe does a good job (is ethical) in the way it conducts marketing and runs their business in general.

2.   Select a company that you believe does a bad job (is not ethical) in the way it conducts marketing and runs their business in general.

3.   Select a company that you are not sure is ethical/unethical in the way it conducts marketing and runs their business in general. What other info do you need to make a decision one way or the other?

Answer 1

1. 'Amul Company' is the largest producer of milk and milk products in the world and the way the business is run and the marketing strategies framed by the company is far ethical as Amul has a history of creating a cooperative diary movement in India. Offering several kinds of milk products for kids, health-conscious people, women, diet-conscious people makes Amul the market leader and the most trustable brand. The primary base of Amul is that it runs the business by collecting milk from the local farmers through the cooperatives that help them support their families.  

2. Most of the Multi-level Marketing (MLM) companies fall under the unethical business category as the way they pitch their products seems to deceive anyone who is having financial instability. I would choose 'Transindia Corporate Network Pvt Limited' as an example of this unethical category. The company targets people like students, unemployed people, widows who have poor financial backgrounds or people who are having a hard time economically. The concept of the business is that the individuals have to pay a sum of money as an initial charge for which they get some household products. The motive of the individual is to sell the products and to add other people (who are usually their friends or relatives) in the business and hence the network multiplies. They arrange many meetings in order to deceive such people enabling them to join the business. Hence such companies seem to be lucrative but only a few people are known to make serious money in it.

3. I am still in a dilemma whether 'PETA' especially the one that operates in India is ethical or not. PETA is a worldwide organization that works on fighting for animal cruelty. I was believing PETA an ethical company until they raised their voice against a tradition that was followed for years in the southern part of Tamilnadu called “Jallikattu” which is literally a bullfight which was then banned by the government. The majority of the southern citizens took the issue to the streets protesting the ban after which the ban was lifted. The main question that was raised is that India is a major exporter of cow meat accounting 20% of beef in the world market. When PETA is still silent on this issue why does it shows so much interest in a tradition that is followed only three days in a year is still unknown. The ethical reality of the company can be cleared only if PETA is transparent on the issues that it is fighting for and also by its overall involvement in all the related issues rather than focussing on only few issues that can trigger publicity.