Question

Name of the product: Twix Candy Bars

Product Category – Size of product category (dollar or unit sales) and the major competitors? What is the market share of the major competitors and your brand? What other information can you provide which can help to understand what is happening in the market?

Answer 1

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Product Name: Twix Candy Bars

Company Overview: Made by Mars, Inc., Twix is a chocolate bar comprises of a biscuit applied with other confectionery garnishes, toppings and coatings [most as often as possible milk chocolate and caramel]. Twix is bundled with two or four bars in a wrapper. Small scale and different varieties of Twix bars are likewise accessible.

History: In 1967, the Twix bar was started in the United Kingdom. With its heavenly butter cookie focus, topped with caramel, and covered with milk chocolate, the Twix piece of candy immediately turned into a famous treat far and wide. It was released in the United States in 1983 and in 1979 where the Twix PB [peanut butter] version was presented.

Organization: Mars, Incorporated

Sold in: United States

Product Category:

Confectionery News News investigates deals information for numerous outlets in the US including C-stores and grocery stores from market examiners IRI for the 52 weeks up to August 7, 2019. The information shows a solid exhibition from market leaders Mars and Hershey and shares losses for Nestlé USA.

• The chocolate market is being driven by esteem. United States chocolate confectionery value sales over the period were up 1.6 percent to $13.6bn, yet unit sales fell 2.3 percent. Chocolate products were, by and large, $0.08 more costly than the earlier year, averaging $2.07 per unit.

Smaller Sizes:

• Twix Candy Bars [Mars]

Dollar sales for chocolate weighing less than 3.5 oz. [99 g] grew 2.4%, but unit sales for this segment declined 0.5%. Mars dollar sales in small size chocolate were up 2.9% with a solid performance of Twix 4 to go.

Dollar sales for chocolate weighing under 3.5 oz. [99 g] became 2.4 percent, however, unit sales for this portion declined 0.5%. Mars - Twix Candy Bars, dollar sales in smaller size chocolate were up 2.9 percent with strong execution of the variant Twix 4 to go.

• Competitor: Hershey, Nestle, Ferrero, & Lindt

[i] Hershey represented practically 50 percent of significant unit sales in the smaller size United States chocolate category, behind its closest rival Mars, which made up 36.3 percent of absolute class sales. Hershey's Reese's image broadened its lead of the smaller size classification with 6.2 percent dollar sales development while Hershey's Chocolate image additionally expanded worth deals at 1.8percent. Hershey's Almond Joy brand was an especially solid entertainer with dollar sales up 10 percent.

[ii] Nestle USA's unit sales dropped 14.1 percent in small size chocolate during the period. It was the number three player in the smaller size class, yet Butterfinger was its lone item to highlight in the best 20, and sales from the brand were down 18.17 percent.

[iii] Ferrero USA additionally had no brands in the best 20, yet raised its all-out dollar sales 7.8 percent in smaller chocolate positions. The Italian possessed confectioner has been touted as another conceivable procurement focus for Mondelez.

[iv.] Lindt – which outflanked the chocolate business all-inclusive saw decreases in smaller sizes in the US chocolate position over the period. The organization's dollar sales fell 4.5 percent in the classification and none of its brands made the best 20.

Market Share:

• Mars Twix Candy Bars tops deals in bigger size chocolate treat in the United States with a 13.5 market share offer, beating its closest rival brand Hershey Chocolate [7.4% market share].

Larger Sizes:

Mars enrolled 3.7 percent development in bigger sizes driven by its Twix Candy Bars image, which expanded dollar sales by 10.3 percent, regardless of a value decrease of $0.06 all things considered.

• Competitor: Hershey, Nestle, & Lindt

[i] Hershey drove the class, representing 39 percent of by and large deals. Hershey's Chocolate, Reese's and Kisses all posted dollar sales development. Be that as it may, its chocolate deals were down 22 percent.

[ii] Nestlé USA posted a 2.2 percent decrease in the class as its Butterfinger and Raisinets brands both recorded dollar sales decreases.

[iii] Lindt posted a strong exhibition in bigger sizes with 2.9 percent worth deals development for Sprüngli and Lindt and 3.6 percent for its subsidiary Ghirardelli. Dollar sales for its best-performing brand, Lindor, were up 4.5 percent