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Honda developed its new CR-Z hybrid model for a distinct segment of consumers as a fun,...

Honda developed its new CR-Z hybrid model for a distinct segment of consumers as a fun, green, sporty hybrid that stands out as being uniquely different from other hybrid models. This is an example of which of the following?

Marker positioning

Market segematation

Market targeting

business   Operations-Management   
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Answer #1

Answer: Market positioning

Explanation: Honda is positioning its products as green, sporty, and fun and Honda occupies in the mind of people as they position the brand. This positioning stands out from the other hybrid models. In market, Honda gets this positioning where customers always associate Honda CR-Z Hybrid with the attributes that are mentioned for its positioning.

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