You have built your career on your ability to control
the variable expenses within your picture framing company. Now you
are considering purchasing another picture framing business. You
believe that most picture framing businesses do a poor job of
managing COGS – which represents a big opportunity for you to
increase profits quickly. You have identified four different
businesses that make $100,000 per year profit. Their income
statements are as follows:
Adam’s FramesBob’s FramesCarl’s FramesDee’s FramesAnnual revenue$139,000$133,000$126,000$141,000ExpensesFraming material:
$5,000
Glass, wire: $2,000
Utilities: $15,000
Marketing: $15,000
Insurance: $2,000Framing material:
$7,000
Glass, wire: $5,000
Utilities: $10,000
Marketing: $10,000
Insurance: $1,000Framing material:
$5,000
Glass, wire: $5,000
Utilities: $5,000
Marketing: $10,000
Insurance: $1,000Framing material:
$7,000
Glass, wire: $7,000
Utilities: $10,000
Marketing: $15,000
Insurance: $2,000Profit before
taxes$100,000$100,000$100,000$100,000
Since the four businesses have the same profit before taxes, you
decide to choose the business with the highest variable costs.
Which business do you choose?
a. Carl’s Framesb. Dee’s Framesc. Bob’s Framesd. Adam’s Frame
Adam’s | FramesBob’s | FramesCarl’s | FramesDee’s | |
Revenue | $ 1,39,000 | $ 1,33,000 | $ 1,26,000 | $ 1,41,000 |
Variable costs : | ||||
Framing material | $ 5,000 | $ 7,000 | $ 5,000 | $ 7,000 |
Glass, wire | $ 2,000 | $ 5,000 | $ 5,000 | $ 7,000 |
Total Variable cost (framing material + Glass, wire) | $ 7,000 | $ 12,000 | $ 10,000 | $ 14,000 |
Fixed Costs : | ||||
Utilities | $ 15,000 | $ 10,000 | $ 5,000 | $ 10,000 |
Marketing | $ 15,000 | $ 10,000 | $ 10,000 | $ 15,000 |
Insurance | $ 2,000 | $ 1,000 | $ 1,000 | $ 2,000 |
Total Fixed cost | $ 32,000 | $ 21,000 | $ 16,000 | $ 27,000 |
Profit before taxes | $ 1,00,000 | $ 1,00,000 | $ 1,00,000 | $ 1,00,000 |
As the FramesDee's Variable cost is highest amongst all four companies we will choose FramesDee's | ||||
Note : As the data in question is not arranged properly I have assumed the given data is in following sequence :Adam’s, FramesBob’s, FramesCarl’s, FramesDee’s |
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