Have the web and the Internet (and social media) changed the importance of intellectual property? have they changed the way employers view IP? how about the view of legal systems and cultures in various countries? how are they changing?
Have the web and the Internet (and social media) changed the importance of intellectual property?
In today's society, social media and intellectual property issues have caused concern as far as defamation, patents, copyrights, trademarks, and trade secrets. This has changed the way employers view IP. An employee who creates intellectual property in the normal course of their duties cannot claim to own that intellectual property. However, if the employee is not employed to create intellectual property, but does so, then the employee will own the intellectual property.
Have the web and the Internet (and social media) changed the importance of intellectual property? have...
How have the Internet, social media, and Web 2.0 technologies changed the way B2B customer buy?
Web 2.0, which includes social media, have revolutionised the notion of privacy, connectivity and communication. Sharing/accessing user-generated contents through social networking sites are included in the daily routines. Recent statistics indicate that more than two billion people access the internet regularly which is one third of the population of the world. Consumers are preferring social media sites over traditional communication channels for searching product information and reviews from their peers. Hence it is essential for any organisation to understand the...
Case Activity: Should Employees’ Social Media Activities Be Controlled? The ever-increasing reach of digital and social media demands examination by all employers. When an employee posts a Facebook entry grousing about her workplace, should the organization be concerned? How about when an employee tweets excitedly about a new product yet to be introduced to consumers? To handle such thorny issues, most organizations should have digital and social media policies. Your company is committed to protecting its employees’ rights to free...
In recent years, social media have become pervasive throughout society. No one can deny that social media have completely changed the context of privacy, shaping and reshaping relationships, exaggerating ideals of sharing, and reconstructing daily routines in order to visit one’s online friends at least once a day. Thanks to social media, people can now share every detail about the most mundane things in life. Updating where you are at any given moment alerts your friends to what you are...
Required information A Very Expensive Fantasy Social media in the work place can have its advantages and disadvantages. This activity is important because managers must implement ways to regulate social media use in order to maintain employee productivity. The goal of this activity is to help you recognize how social media can damage or improve employee productivity. Read the case about the impact of fantasy football on work productivity. Then, using the 3-step problem-solving approach, answer the questions that follow....
Instructions: Become observant of advertisements for communication technologies in all media—newspapers, magazines, social media, internet, television, etc. Look closely at the way the ads are constructed. Discuss each advertisement answering the applicable questions: What qualities of the medium are being sold? For example, do the ads suggest the communication technology will provide “freedom”? Do they indicate there will be closer family relationships with the purchase of the technology? How is price advertised? Is there an on-going fee attached with the...
Businesses both big and small are flocking to social media platforms such as Twitter, Facebook and YouTube. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According...
ead the article "How the Internet Has Changed the Salesperson's role". Then provide your thoughts on the following questions: In transactional sales situations, the personal sales agents will be obsolete 10 years from now. Discuss if you: (1) agree or disagree, (2) why, and (3) provide examples of organizations here is the aricle Oct 13, 2017 - Matthew Cook, Director of Sales Enablement Practice The art of selling has been dramatically altered since the rise of the internet and the...
Read the article "How the Internet Has Changed the Salesperson's role". Then provide your thoughts on the following questions: In transactional sales situations, the personal sales agents will be obsolete 10 years from now. Discuss if you: (1) agree or disagree, (2) why, and (3) provide examples of organizations here is the aricle Oct 13, 2017 - Matthew Cook, Director of Sales Enablement Practice The art of selling has been dramatically altered since the rise of the internet and the...
Native Advertising Online, Mobile, and Social Media Marketing Marketers have always advertised in traditional media such Can Absolutely Break," IBM explains how businesses can as newspapers, television, and magazines, but today they use social media, and Cottonelle tells readers how to fix the are increasingly creating content for the online platforms of mistakes they are making in the bathroom. Social media are these media through native advertising, also called sponsored also getting in on the action. For example, Facebook reaped...