How have the Internet, social media, and Web 2.0 technologies changed the way B2B customer buy?
First of all let us understand What is B2B customer.?
B2B customer means business to business.In simple terms it can be understood as a company producing a product or services and selling it to another company is said as B2B.
Internet ,social media and Web 2.0 all can come under the concept of digital marketing.
It can be clearly said as transformation of marketing as a result of effect of internet.
Now today's is digital world a business of E commerce .Now the business customers also wants to be treated as end customers.
The social media platform is now used by the business to spread awareness through blogs,space advertisements,pop up advertisements.Now the buyer have various options to compare and buy.A more aware business customer is generated and similarly a wider are of market is available to a seller.
The evolving world of digital media has given rise to corporate social networking.social media tools has deepen the conversation between buyers and sellers.Since B2B sales is more of relationship driven the digital media act as a medium towards stronger bonds between the people.social media allows enterprises of all sizes to come on board and do business.A unique and personalized experience is possible and this has effected a lot the buying and selling process.
It has helped the companies to simulate discussion around their product and services ,brands and are able to easily harvest valuable clients and the clients on other and get personalized treatment which was lacking earlier.
How have the Internet, social media, and Web 2.0 technologies changed the way B2B customer buy?
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