Question

Describe how social media has changed the way firms communicate with you relative to traditional forms of marketing products (i.e. now vs. 5-10 years ago).

Answer 1

ANSWER:

Social media, such as YouTube, Facebook and Twitter, are changing how people build share information, relationships, and make the decisions in everyday lives. It has brought a whole new approach of marketing to the world of business. One of the best reasons for a business to do marketing through social media is that the customers are spending time on these websites therefore the targeted consumers will be more receptive to the messages when marketing through social media. It assists to target and retarget ideal consumers. Also the social media marketing is cost-efficient compared to traditional marketing.

The social networking Web site allows users to create personal profiles with information such as their educational background, hometowns, work, favorite things, and religious affiliation. It uses that power to assist other companies target very specific audiences with personalized messages. The social media has created the platform where customer can discuss the product and vendor also grabs opportunity to spread its brand awareness. The social networking Web site fulfills the customer as well as seller's desire to communicate and interact with each other. Company’s uses social networking power to help other companies target very specific audiences with personalized messages.