Question

identify basic approaches to study consumer behavior.

Answer 1

Consumer behavior is those behavior approach which is used to study the group activities in economy with purchase , use and disposal of good.

It is combination of mental, emotional and behavioral response of consumer that use these activities.

The basic approach of consumer behavior are

1) :- congnitive approach :- it is that approach which explain how variable can affect response which is result of purchasing decisions.

2):-behaviorist approach :- behavioral approach are those approach which related with assumption that we are able to conditioned in fearing and Believing when we are purchasing good and service.

3) :-Pchodyanamic approach:- it is that approach which related with psychological human behavior that see human behavior and functioning based upon intersection of drivers and forces within the person .