Question

TRUE OR FALSE

summarize in your own words, information justify your answer.  

In global markets, successful companies try to put competitors out of business

In global markets, strong brands are far more important than unique products.

The book recommended rotating people every six months in global assignments.

“Experiment without attachment” refers to messages that communicate surprises. Because of technology, B2B marketing does not need to rely on eye-to-eye contact.

Answer 1

Solution;

• False
  In global markets, successful companies would like to enjoy healthy competition among them so that they improve as their industry progresses. Hence, the statement is false.
  
• True
  In global markets strong brands make a very good reputation among the consumer and any product branded under a trusted brand will be successfully sold and accepted by consumers. Hence, this statement is true.
  
• True
  This has been the trend in the business where people within a company are sent for international assignments that start from a period of six months and ahead. It is a widely accepted practice. Hence, the statement made is true.
  
• True
  Yes, because of technology and logistics at global level B2B marketing does not necessarily mean having regular eye contact and most of the work can be done over the video calls and emails as well. Hence, the statement is true.