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What are the pros and cons of database marketing, and what can consumers do to protect...

What are the pros and cons of database marketing, and what can consumers do to protect themselves and their privacy from unwanted or intrusive advertising and promotion campaigns?

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Database marketing is where the database of consumers is used by companies to send them promotional messages . While this helps the companies to find potential customers and the customers to be updated on various products and services, the major disadvantage of this marketing is the privacy of the consumers get disrupted and this also gives way for many frauds . Consumers need to be careful on what they believe and what they do not believe when it comes to promotional messages. They can unsubscribe any unnecessary or unwanted mails and also they need to set up security scans for the mails they open . They can set what sort of mails they receive and what are to be considered as spam. If they take these precautions they can avoid unwanted mails and messages.

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