Question

Ethics of Research 1. Marketing researchers have access to a great deal of information about consumers. What kinds of pressure might be brought to bear on a marketing researcher that might cause ethical dilemmas? 2. In 2005, a new federal law allowed consumers once-a-year free access to their credit reports. Many consumers who accessed their credit reports were surprised by the amount of information collected. What can marketers and marketing researchers do to minimize consumers' privacy fears? 3. What role do YOU (as the consumer) play in protecting your own privacy? In other words, what can you do to protect your privacy and what are ways that we give up access to our privacy?

Answer 1

1. Many kinds of pressures to bear on marketing researcher that might cause an ethical dilemma as changing the customer expectation, collect the right data, use the strategy effectively, provide relevant information for better decision making, analyze the right strategies of competitors. The pressure of faster market insights and look into streamlining the best supply chain around the data collection.

2. Minimizes the consumer's privacy fears that marketers and marketing researchers may conduct a data audit for consumer data privacy. Minimize the data collection and retention, use a better privacy policy, do excellent communication with customers, provide a forum of complaints, and safely dispose of the personal information. These strategies help to mini is the fear of consumer's privacy and should be done during the marketing surveys by marketers and researchers.

3. As a customer, a role in protecting your privacy is that you do not share all your information on social media. Be choosy while sharing your information, locking down your system, using private browsing platforms, using two-factor authentication, and securely using technology.

The ways that we give up access to our privacy as avoid phishing emails, keep your computer virus-free, do not fall for scams, ask why others need that information. Moreover, use a password to protect everything, evade tracing, review while permitting to access your data.