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Identify the short and long-term goals a Haircuts at home (you make house calls).

Identify the short and long-term goals a Haircuts at home (you make house calls).
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Answer #1

The short term goal of Haircuts at Home is to earn a good amount of revenue and also increase their market share in the market. It seeks to increase its brand awareness among the various groups of its customers and want to increase the wallet share among its existing group of customers. Thus in the short term focus is on growth and revenue generation.  

In the long term, it wants to create a differentiation for itself and wants to turn profitable so that the business model is viable by itself and it do not have to depend on external funding for the same.

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