Question

Market intelligence can be gathered on many levels including the Macro Environmental level, a country level, an industry or commodity level, and a supplier level. In an ideal world, intelligence is gathered on all levels. But resources to do so are not always available.

Your manufacturing company sells B2B globally, but your resources are limited. Prioritize your focus. Which level would be the most important to you? Which level would be least important? In both cases, why?

Answer 1

MARKET INTELLIGENCE :- Market intelligence refers to the piece of knowledge or the information which is gathered and analysed that is required by the organization on daily basis to cope with the decision making and market opportunities and strategies of their competitors .

With the above reference , the manufacturing company deals with the B2B globally .

The most important level of marketing intelligence would be the MACRO ENVIRONMENTAL LEVEL because , all the external factors are included in this level that can affect the organization directly .

This level include include the economic factors , legal factors , political factors , and social factors , technological dynamics .

The least important level of marketing intelligence would be the SUPPLIER LEVEL because the dealing takes place between the BUSINESS and BUSINESS , therefore there is no need of any such particular supplier , this does not even affect the organization in direct manner .

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