E-commerce. business. technology. society. KENNETH C. LAUDON AND CAROL G. TRAVER
The Revolution Is Just Beginning
The Importance of the Internet for E-commerce
What are some examples cited in the video as to how a customer might use the Internet on a typical morning?
Why is a company’s Web presence important for attracting and retaining new customers?
According to the video, how important are Web applications?
https://www.youtube.com/watch?v=zQjaqn5BqfQ
Answers:-
Q1. Customer using the Internet on a typical morning (referring the video) - After performing daily chores, a customer relaxes down with a cup of coffee and start looking for things like:- a. The emails from the boss about the work, b. Buying dishes for a dinner party, c. Doing transactions like paying bills. All these and some more needs to be done easily and quickly, during that cup of coffee. That much robust internet we need nowadays.
Q2. Company's web presence is important for attracting and retaining customers - Web presence of a company will have a great first impression on the new customers, about their business and products. It will emphasize the need and availability of support and clearing the thoughts about the product of that company. The web presence of the company at various platforms like Facebook, Instagram, Wikipedia page, etc, will lay down a concrete foundation of authenticity in the customer's mind. For ongoing customers, web presence will make it easy to access product/company support. The interface
Q3. Importance of web applications - To perform day to day to commerce, either money transactions or buying new clothes, web applications become crucial to make this system robust. Easy to use interface, conducting every function within clicks, everything on customer's fingertips, snappy, fast, etc., are the responsibilities of the web application. If they fail to do so, customers will move away to another product. The web presence of the company is also enhanced by web applications, providing information about the product on the go.
E-commerce. business. technology. society. KENNETH C. LAUDON AND CAROL G. TRAVER The Revolution Is Just Beginning...
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