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Evaluate the likelihood of traditional corporations using social responsibility as an effective competitive strategy. Specify at...

Evaluate the likelihood of traditional corporations using social responsibility as an effective competitive strategy. Specify at least one (1) way that a company with which you are familiar can use (or has used) social responsibility as a competitive strategy in the marketing of its products / services, supply chain, charitable activities, strategic investments, or operations.
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Social responsibility is something that every company is focusing on these days. There is strong likelihood that firms using social responsibility as effective competitive strategy will create more awareness about the brand among people. Social responsibility is all about companies taking up activities to do better for the society or the people around them. Corporations with social responsibility fulfill their obligations towards the society and the people around.

Company I have chosen is Starbucks. Starbucks has actually undertaken a lot of social responsibility measures that have worked as a competitive strategy for the company. Starbucks has initiated a lot of projects:

1) Youth Action: The aim of this project was to help 50,000 young generation to help solve the problems of the younger community as well as help in their development. Starbucks has awarded 2 million US dollars for the development of these communities.

2) Starbucks foundation: This project was established to nurture young leaders, support the coffee, tea and cocoa communities, fostering education in China and rebuild the Gulf Coast.

3) Ethos water fund: The aim of this project was to provide water to children who did not have excess to clean water by providing 5 cents every bottle of Ethos water.

All these projects have worked as a competitive advantage for the company.

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