Question

INTERNET MARKETING: How Does Online Research & Data Mining Affect The Brand Management of a Company?

Answer 1

Internet marketing refers to the marketing of goods and services through digital methods over the internet. Digital marketing or internet marketing can perform with the help of any digital device. Digital marketing had changed the whole game of marketing. Data mining and data warehousing are the two important terms used in the online research technique. Data warehousing is the process of storing information. Data mining is the process of searching the raw data and converting it into useful information.

According to research, the customer prefers online buying and selling of products more than the traditional method. Thus, companies use digital marketing and advertisement to promote their goods and services. Companies use online research and data mining technique to find out the customer’s data. Generally, branding is related to value creation through the method of enthralling offer and customer experience which ensured that the customers will visit the store or surf the website again. One of the negative points that emerge in the case of the online research of branding, is individual (s) can compare and search multiple brands at a time that can decline the branding image and appeal. Online searching is much better but customers cannot try or touch it physically, thus, the guarantee of a genuine product cannot ensure. Security is the major issue because hackers can hack the customer’s private information and details of the online transaction.