Question

Answer to case studies should be no less than 150 words per question. 1. What problems were Scotts Miracle Gro facing? 2. What are some strategic applications of software tool such as Luminoso?

Answer 1

1. What problems were Scotts Miracle Gro facing?

The Scotts Miracle Gro is the world's largest provider of garden and paddling products. In a merger of two firms, the in issues have began to be concerned with: i. Overlapping of clients ii. Clashing between the conflicting payment processes iii. Replication in the actions of marketing powers iv. The market consequence of refusing to control the supply chain of the product ;The merger of the two firms resulted in lower profitability and poor customer services. In other terms: –Client overlaps–Crash between invoices–Replicating advertising initiative–Multiple inaccessible IT structures–Conflict statement within a single supply chain template. In other words, the integration between two firms was faced by the following issues. Trade is the product of a company's lack of Supply Chain Management: the merger of two businesses eliminates productivity and contributes to poor customer service.

2. What are some strategic applications of software tool such as Luminoso?

The Luminoso term describes and links it to a type of troublesome statement that relates to customer service: the' not sensitive' or the' listening' term. Luminoso utilizes artificial intelligence to understand the normal interpretations of data while interpreting text. Technical. Tech. This allows the large number of unstructured texts to be quantified and grasped on various channels and performed. Luminoso also allows businesses to use their customer experience, improve new goods, strengthen customer service and change their marketing strategy carefully.Cloud-based deployability, screening and file-upload are key features of Lunmnoso text analysis technology: scalability, locational integration, native analytical knowledge, unstructuring and text-based results. This enables the quantification, understanding and execution of large numbers of unstructured texts on different channels. Luminoso strengthens customer experience, develops new goods, increases customer service and adjusts marketing strategy.