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Describe the two types of change: Reactive and proactive. Provide one example of each that may...

Describe the two types of change: Reactive and proactive. Provide one example of each that may cause reactive and proactive change initiatives in an organization.

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Reactive Changes: These are the changes which take place when an organisation has to implement changes. It also means that the demands made by the forces are gathered in a passive manner.

Proactive Changes: These are changes which take place when some factors make the organisation rethink and then finally decide the implementation channel. The change is then introduced in a planned manner.

Examples and further explanation in the context of the organisation:

  • Reactive changes involve reflexive patter of behavior whereas proactive change is purposive.
  • Proactive covers all aspects of the system whereas reactive changes only cover a limited part.
  • Reactive changes are responsive to immediate symptoms and proactive changes address to various forces that are creating the symptoms.

An example of reactive change would involve that the organisation is waiting for the business to slow down or decline so that investment in marketing and promotion can be made.

Example: Nokia and Blackberry in the smartphone section failed because of this strategy.

An example of proactive change would involve investing in marketing and promotions to gain a bigger market share in anticipation of stiff competition. It doesn't involve waiting for business to decline and then bring changes.

Both Apple and Samsung are a good example in the smartphone industry field related to the above example.

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