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Identification of two proactive steps the organization needs to take today to avert potential change‐related problems.

Identification of two proactive steps the organization needs to take today to avert potential change‐related problems.

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Two proactive steps the organization needs to take today to avert potential change‐related problems,-

By the example of Apple Steve Jobs

Contrary to Steve's leadership strategy, reducing the pressure on employees is a potential risk to the reputation of the company maintained under the leadership of Steve Jobs through a culture of power. Tim Khun's leadership focuses less on excellence, a strategy that could endanger the company's reputation in the long run. Reducing the company's reputation will mean that the quality of the company's products can be compromised, leading to a loss of customer loyalty (Reilly et al., 1993). Customers who are an important element of the external context, organizational change in this leadership style can have a significant impact on the company.


Applying the theory of change to Apple's organizational transformation scenario

Change theory helps people / organizations design and implement the strategies needed to deal with expected change. Theory suggests that stakeholders need to evaluate and evaluate expected changes. The results of such assessments guide stakeholders along the path necessary to counteract the effects of change. An important aspect of change theory is that it identifies both short-term and long-term measures that can be applied to address the challenges that accompany change (Cornell and Kukush, 1998).

In the Apple context, a change in leadership expectations is an indicator for the company to prepare for the consequences of the change. For example, corporate management needs to be prepared for change by introducing leaders who are at the forefront of the company . By preparing the new leader to take over the leadership position left by Steve Jobs, he will help the company navigate the changing leadership of the company as well as changing the institutional culture.

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