Chapter 3 p. 89Experiential Exercise: Developing an HR Strategy for StarbucksDevelop an outline for an HR strategy for Starbucks Corp. Your outline should include four basic elements: a basic business/competitive strategy for Starbucks, workforce requirements (in terms of employee competencies and behaviors) this strategy requires, specific HR policies and the activities necessary to produce these workforce requirements, and suggestions for metrics to measure the success of the HR strategy.
Starbucks mainly focuses on the premium coffee users who directly
go to the store and buy instant coffee as a premium brand.
Starbucks has maintained its identity as a premium coffee brand and
it also maintain the quality of the specific products by providing
different Brews as well as mixers for the market.
Starbucks directly deals on high quality Coffee Which is mainly
borrowed from Africa as well as different part of the world. Having
a premium coffee brand identity Starbucks has to maintain a range
of different taste inside its structure and to provide more
sophisticated copy experience to its customers.
Starbucks Coffee is rich in taste and provide an unmatchable experience to its customers. Constant research and development in the coffee making and using the best equipments available in the market make a difference in coffee making and provide an edge to Starbucks over its competitors. Coffee is basically bought from different parts of the world and the finest coffee makes to the store. Koffee goes through several inspections and the best available coffee is only provided to the supply chain network of Starbucks which ensures that the coffee beans are of very high quality which have to be provided to the customers.
Starbucks Coffee is only distributed in the Starbucks stores.
Starbucks has also collaborated with different malls and
supermarkets to set up their store inside their buildings and they
only sell their coffee inside their proprietary stores.
This Specific practice increases the customer experience and
provides a rich environment for having a good cup of coffee. By
having an efficient supply chain network Starbucks has successfully
maintain the service and created a premium brand identity into the
coffee industry.
Starbucks Coffee start from $2 and goes up to $10 and comes in different sizes. This is specific price point ensure the customer ranges of every segment. By providing the quality experience in such price, Starbucks has maintained its image in the society as a valuable brand.
Starbucks Run different ad campaigns over different platforms such as television as well as Internet. Starbucks also provide in store discounts and different advertisements while you enter the store and also helps in creating campaigns for raising awareness while being associated with the specific campaign Starbucks promote their own stores. Starbucks used a Facebook as well as Twitter handles to increase their overall reach to the customers and provide valuable advertisement as well as discount over the Internet.
Usually middle class and higher middle class family and the person who earns higher than the middle class go to the Starbucks and they buy their products. This is specific reach can be increased why I am producing a new plan for the lower middle class as well as other families. By having a specific student plan as well as different plans according to the society can also improve the overall sales of Starbucks in the specific market.
Occasional products on seasonal copies are not mentioned on the brochure as well as website of Starbucks. Usually they are updated very late on the website as well as the brochure but they are regularly updated in stores as well as on Facebook and twitter.
Starbucks pricing system has been average but the prices for the smaller coffee cups is higher as compared to the other coffee chain network.
Starbucks is lacking larger number of stores hence the overall distribution of the specific coffee is lesser than the expected. Rating with the different forms and providing their own services into that specific location can directly increase the overall level of sales towards the specific market.
Economic
Starbucks Is one of the biggest coffee chains in the world and it is world leader in coffee making. As Starbucks is spread worldwide and they operate the stores in each and every major country in the world, economically Starbucks is very strong.
Demographic
Demographically starbucks is one of the biggest ethical service change in this world and provides quality and serviceability in their stores.
Strategy
Starbucks means strategy contains provision of premium coffee and providing innovative brews to the coffee lovers. By opening multiple stores in each and every country starbucks is focusing on the upper higher class society and creating grid revenues out of it.
Socio-Cultural
Starbucks has become status symbol against the youth as well as the upper class families who prefer to show their status in the society. By pressing the coffee a little bit higher than the usual and using advanced and more complicated machines for creating coffee, creating a positive social cultural environment for its stores.
Technological
Starbucks uses state of the art technology in its growing machines as well as using advanced technologies in its management systems. Supply management also depends on advanced technology and data management systems.
Political/Legal
Why having a strict code of conduct starbucks has successfully integrated itself into multiple countries and as for the political as well as legal terms. By having a dedicated team for creation of legal terms as well as the political terms starbucks is conquering overall criticism and competition in a better way.
Global
Starbucks Global strategy includes creating a better chain of coffee providers and to provide premium coffee to everyone. By setting of stones in each and every major country starbucks in increasing its business and creating landmarks in the coffee making industry.
Previously Starbucks was dealing in only in store Coffee Which is focused on the test but not the customer satisfaction. I have merged cell as a premium coffee brand which focuses on the customer satisfaction and has become a status icon for the youth. By setting standards to the industry how the Starbucks has evolved as a premium coffee brand towards the society.
Starbucks Is one of the biggest coffee chains in the world and it is world leader in coffee making. As Starbucks is spread worldwide and they operate the stores in each and every major country in the world, economically Starbucks is very strong.
• Demographic
Demographically starbucks is one of the biggest ethical service change in this world and provides quality and serviceability in their stores.
• Strategy
Starbucks means strategy contains provision of premium coffee and providing innovative brews to the coffee lovers. By opening multiple stores in each and every country starbucks is focusing on the upper higher class society and creating grid revenues out of it.
• Socio-Cultural
Starbucks has become status symbol against the youth as well as the upper class families who prefer to show their status in the society. By pressing the coffee a little bit higher than the usual and using advanced and more complicated machines for creating coffee, creating a positive social cultural environment for its stores
• Technological
Starbucks uses state of the art technology in its growing machines as well as using advanced technologies in its management systems. Supply management also depends on advanced technology and data management systems.
• Political/Legal
Why having a strict code of conduct starbucks has successfully integrated itself into multiple countries and as for the political as well as legal terms. By having a dedicated team for creation of legal terms as well as the political terms starbucks is conquering overall criticism and competition in a better way.
• Global
Starbucks Global strategy includes creating a better chain of coffee providers and to provide premium coffee to everyone. By setting of stones in each and every major country starbucks in increasing its business and creating landmarks in the coffee making industry.
Starbucks is consistently working towards quality provision of services and creating Better restores by investing in the resources rather than investing in the business. Starbucks have been evolved from a small store to a big company which is known as a premium brand carrying the coffee around the globe. Does a specific image of Starbucks has improved in money years by hard work and dedication. Starbucks has its future strategy for continuously growing in developing countries. Their main focus is to introduce new policies as well as store in the developing countries to create an ethical as well as business environment for Starbucks.
Chapter 3 p. 89Experiential Exercise: Developing an HR Strategy for StarbucksDevelop an outline for an HR...
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