Question

Marketers have different views of how to position a brand. Some value structured approaches such as the competitive positioning model, which focuses on specific points-of-parity and points-of-difference. Others prefer unstructured approaches that rely more on stories, narratives, and other flowing depictions as the Take a position. In your opinion is the best way to position a brand through a structured approach or through an unstructured approach? Defend your opinion.

Answer 1

While both the approaches are helpful in positioning a brand, unstructured approach might be the best way . This is because this approach has long term impact on the consumers with their stories and narrations which make the consumers think of some of their experienced which will make them emotionally get connected to the product. This is unlike structured approach which has proper strategies and is perfectly planned but is just for a short run as it needs to be modified time to time. Hence unstructured approach which helps in creating long term impact and gaining the competitive advantage is the best approach .