Question

1. Using SWOT analysis, what strategic issues did Samsung’s management team face during the product recall crisis period?

2. Using SWOT analysis, what tactical issues did Samsung’s marketing team face during the product recall crisis period?

3. Beyond reliance on diversification (numerous products and product lines), what strategic responses would you recommend for Samsung going forward?

4. Choose four global regions (Pacific Rim, NAFTA countries, etc.). Explain how marketers of Samsung products would need to respond to consumers (and retailers) in those regions.

Answer 1

1. Samsung Electronics Company LTD is a worldwide market pioneer in a few territories for example, TV screens, advanced apparatuses, semiconductors, PCs, and cell phones. Additionally, Samsung's advertising methodology of flooding worldwide
markets with items for purchasers and forcefully burning through millions and as of late billions of dollars on publicizing has guaranteed Samsung's status as a focused market pioneer. This procedure has empowered Samsung to not just keep up a solid market position notwithstanding during the worldwide money related emergency, yet additionally empowered Samsung to once in a while surpass their fundamental rival Apple. For instance, May of 2013, retail locations in the United States sold more Samsung cell phones than their Apple partners. Albeit affirming the greatest merchant of cell phones is dangerous because of clashing examiners' reports, Samsung and Apple remain the principle rivals in the Smartphone business. After Samsung's ongoing declaration that it is planning in excess of 14 billion USD on promoting, plainly Samsung is situating itself to one-day overwhelm Apple and be the predominant market pioneer by getting to be worldwide shoppers' "Most Preferred and Loved Brand."

2. On account of the huge quantities of the PDAs that the clients in the created markets are utilizing, it wound up hard to infuse new item in the market thus. Additionally, the emotional change in the innovation is another boundary in such a case that the organization has built up another item now, after a brief time frame, it winds up old due to the change in the innovation. We review that Samsung has given S4 which speaks to the arrangement of its advanced mobile phones in March 2014 however S5 has been introduced in the advertises before one year from S4. This implies they are attempting to keep their piece of the overall industry and to be on level of the fast change in the innovation. Samsung is the second maker of the semiconductors on the planet and in view of the decrease in the interest of this kind of items; Samsung's by and large benefit is confronting troubles because of the misfortune in this section. The abuse of Samsung licenses is another issue that the organization is confronting in light of the fact that there are numerous different rivals in the market who are utilizing their licenses with no endorsement on that. This is making a misfortune the organization on the grounds that they invested more energy/cash on the innovative work and at last; another organization is utilizing the possibility of their new items without redressing the organization for that. A case of that are the legitimate cases between Samsung furthermore, Apple under the watchful eye of the American Courts. Apple which is viewed as the major contender of Samsung will dispatch another item ''ITV'' which is another item for Apple however it is a current item for Samsung, this without a doubt, will influence the benefit in this fragment adversely.

3. Expansion systems are utilized to grow firms' activities by including markets, items, administrations, or phases of generation to the current business. The motivation behind broadening is to enable the organization to enter lines of business that are not quite the same as present activities.

Samsung utilized differentiation strategy on its value part of 4Ps. Valuing system has appeared to have assumed a noteworthy job in Samsung's prosperity "in the cell phone showcase". While Apple appeared to be centered more in development, Samsung blended the cost administration with advancement as its focused advantage.

4. Samsung deal with the statistic issues, and put it generally in their thought, since they accept that it's a significant perspective to concentrate on. As the expansion in the populace around the globe, Samsung endeavor to contact these individuals and to make their items increasingly available for them.

Samsung's announcement for their vision in 2020 is to move the world, and make the future, which affirms that they are proactive to the market needs. They are attempting to move their clients by offering them further developed innovation through their items and to give suitable answers for their needs.

Samsung utilizes various methodologies and techniques for its advancement so clients draw in toward the brand and purchase its items. In this way, the advertising procedure of the organization is solid and it encourages the firm to develop and gain ground in numerous viewpoints.