A company's buying center encompasses: a) a representative from each department within an organization b) only...
A company's buying center encompasses:
a) a representative from each department within an organization
b) only a gatekeeper and a buyer
c) everyone who is involved in any aspect of the buying process
d) an exclusive top-notch buying department
Homework Answers
The correct answer is c.
Buying center or decision-making unit (DMU) include individuals of organization who come together and get involved in the buying process for a particular product or service. The five main role in a buying center include users, influencers, buyers, deciders and gatekeepers.
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