Question

True/false

____1. Centralization of checkout areas reduce customer complaints about slow service.

____2. Word of mouth communication usually has the most credibility.

____3. Odd pricing means that a retailer charges an unusually high or low price for an item.

____4. Typically, coupons as a sales promotional idea do not develop long term loyalty in customers.

____5. A boutique layout has no certain pattern so it encourages customer browsing.

____6. Vendors have reduced lead times in getting goods to help reduce markdowns.

Answer 1

1. The correct answer is true.

Centralizing the checkout area will be convenient for the customer, it will reduce staff and will reduce complaint from the customer about slow or poor checkout service.