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an internet marketing question!!! An existing website is trying to improve its organic search rankings. The...

an internet marketing question!!!

An existing website is trying to improve its organic search rankings. The first step is to determine which keywords to focus on. The complete set of factors that determine which keywords would be most beneficial to work on are?

a) Relevance, traffic, and competition

B) Relevance, traffic, competition, and current ranking

C) Back links, traffic, and competition

D) Back links, traffic, competition, and current ranking
business   Operations-Management   
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Answer #1

Option D is the correct answer as back-links would ensure that search engine optimization works better since many pages are linked to other pages, traffic and competition would let the organisation k ow the kind of keywords that are being used by the users to find a certain relevant result and the same goes for current ranking so that the company can see the scope of increasing or decreasing the efforts. Rest of the options are partially correct but not completely.

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