Question

What is THE most important firm specific advantage the coca cola company has? (please specify only 1)

Answer 1

Firm Specific Advantage is the competitive advantage that the company has over other local players in a country and hence is able to manufacture or market goods more easily in such foreign markets.

Coca-Cola is an old brand and has been operating in multiple countries. The company has many products across categories which are endorsed by key personalities. The company enjoys a strong Brand Equity amongst the consumers and this is the important firm specific advantage for Coca-Cola. The company has a wide distribution network in urban as well as rural markets due to its brand image and the penetration further enhances its brand equity.