What are the most important firm specific advantages possessed by the Coca Cola company?

Question

Question

Answer 1

Answer #1

Following are the advantages possessed by the Coca Cola Company:

1) Global brand recognition and Goodwill.

2) Market leader in the space.

3) Duopoly market structure (0only strong competition is Pepsi).

4) Highly efficient distribution structure.

5) Dynamic and global franchisee network.

Answer 2

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