Question

Construct a TWOS Matrix and describe the most relevant strategies for the firm to solve its main problems and challenges for Google.

Answer 1

TOWS Matrix of Google

	Opportunities (O) 1. Strategic alliances with Twitter and Facebook 2. Increase internet usage (Adam, 2009) 3. Expanding to developing regions like Sub Saharan Africa	Threats (T) 1. Law suits for allowing banned sites on its search engine. 2. Competition from other rivals like Yahoo and MSN. 3. Loss of control over indexing policy (Adam, 2009). 4. Alliance between Microsoft and Yahoo.
Strengths (S) 1. It’s among the best brands in U.S (Adam, 2009). 2. Its services are relatively cheap compared to its rivals. 3. It’s commonly known. 4. Has many language applications.	SO Strategies 1. Strategic alliance will enable them take advantage of the economies of scale and increase internet use. 2. Expanding its cheaper technology (services) to developing nations. 3. To add more language applications so that many people can use it.	ST Strategies 1. Cost leadership strategy to sustain customer loyalty and keep off rivals such as Yahoo and MSN. 2. To enhance its product development strategy by providing more funds for its budget. 3. To embark on aggressive advertisement.
Weaknesses (W) 1. Threats from spammers who make use of its AdWords. 2. High cost of outsourcing contractors. 3. Allows pornographic sites on their search engine (Scott, 2006). 4. Web traffic slowing its speed of processing information.	WO Strategies 1. Keep up with its differentiation strategy and emphasize on developing market for its new products 2. To employ strategic alliance strategy to lower its expenses as they shall be shared. 3. To improve its speed to curb web traffic.	WT Strategies 1. Employ both offensive and defensive strategies to curb competition. 2. Seek for a new product and get patent rights that shall allow it use it without other rivals imitating it for a long period, usually 20 years.