Question

please clarify what the public health approach called "the heart truth" did to bring awareness about women and heart disease.

Answer 1

The Heart Truth:

The goals of the campaign:

Raise women's awareness about heart disease, motivate them to take action to reduce risk

The Red Dress brand has had a powerful appeal to a wide diversity of women and has given momentum to the campaign's three-part implementation strategy of partnership development, media relations, and community action.

Thus we can say that The Heart Truth: Red Dress was a strong social media strategy that the campaign used.

The Heart Truth is a first formulated federal campaign and the main aim of the campaign is at increasing awareness among women about their risk of heart disease.

The Heart Truth: The social marketing process like planning and strategy development, creation and testing of material, implement the plan, make refinements and evaluate the campaign.

The Heart Truth: Implementation:

Partnerships with fashion, cosmetic, media companies and non-profit organizations

The Heart Truth: Results:

Very successful, awareness increased by 20%, lower heart disease mortality

The Heart Truth: Future directions:

Reach young women, refine red dress presentation, keep reaching coloured women on a national level