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You are the manager of a midsized company that assembles personal computers. You purchase most components...

You are the manager of a midsized company that assembles personal computers. You purchase most components – such as memory and hard drives – in a competitive market. Based on your marketing research, consumers earning over $80,000 purchase 1.5 times more memory than consumers with lower incomes. Today, you read in the Wall Street Journal that, that there has been a rise in global demand for computer memory. Given the above discussion, what would you expect to happen to the price of computer memory in the short-term? Illustrate and discuss your answer.

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