Question

What is TASER International Inc. strategy in terms of the five strategy elements for competing in this market?

Answer 1

TASER International Inc. strategy in terms of the five strategy elements for competing in this market are:

- Brand: TASER's core mission is to make the community safer by protecting the life of users through its innovative technology. TASER's strategy is to make a better product which can make a big difference in a person's life. And people know about that. Whenever they have TASER, they feel safe. Many people don't even know the name of the device but they usually call it as TASER, since it is the name of the company which produces this device.

Segment: TASER's target market is the law enforcement military officers, private security markets, and consumer market who want a device for their self-defence.

People: TASER wants to drive network adoption. They want a large number of people to use their device to be safe. They are also trying to achieve full deployment. They are working on growing in the global market and planning about maximizing their service plans.

Product: TASER's know who is their consumers, so they make their strategies by focusing on quality, price and feature so they can provide a better device in this competitive world.

Competition: They believe in their advanced technology and they know who are their competitors. In order to stay ahead in the competition and win the hearts of the customers, they provide products which are versatile, portable and better in comparison to the competitors.