Question

2. Which is the competing strategy that requires finding a market that is NOT being served...

2. Which is the competing strategy that requires finding a market that is NOT being served at all?

a. Different Strategy

b. Focus Strategy

c. Low-Cost Leadership Strategy

d. Blue Ocean Strategy

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Answer #1

1. D. Blue ocean strategy

A blue ocean strategy makes use of a marketplace where there is nonexistent competition, and therefore, the aspect of their strategy for creating competitiveness becomes irrelevant.

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