Question

Discussion questions:

1. How does a travel situation influence the value of certain things? List at least five considerations that might shape value for a traveling consumer.

2. How does a travel situation influence the value of certain things? List at least five considerations that might shape value for a traveling consumer.

3. List three ways in which time pressure influences consumer behavior.

4. How might circadian cycles influence shopping value?

5. What are the key distinctions between impulse, unplanned, and compulsive consumer behaviors?

6. What is impulsivity?

7. Define atmosphere. List local dining establishments with unique atmospheres. What qualities make them unique? Are the restaurants distinguished more by functional or affective qualities?

8. List at least three ways in which social influences affect consumer behavior.

9. How does the economic condition dealing with how a consumer pays for a transaction influence purchase behavior?

Based on Consumer Behavior 8th Edition by Babin + Harris. Chapter 11: Consumers in Situations

Answer 1

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(1)

People from different backgrounds, culture and religion travel throughout the world. They become excited when they land on a different country, they explore and discover new things. Different countries have different products of their own and they have set a unique value for their products. It is seen that at tourist places the sellers charge a high price for their products. In a travel situation, the value of certain things are determined by the tourists capacity to pay for the product, perceptions and their exciting nature for a certain product with different culture and values. For example, if a certain handmade product is available in a particular country or state, the seller take the advantage of increasing its price for the tourists. The local sellers know that the tourists can afford it as it is available in that particular state/country and tourists have more disposable income. As per the seller's notion if a tourist can afford to travel a place then why not its products. Again local people pay taxes for the various developments of their own country. But foreigners are not paying taxes for the development of other countries. So they are charged a high price when on a travel. People would buy $8 toothbrush when they are on travel because they need it badly. Sometimes they forget the most essential things at home and compel to buy from the travel places. Another reason may be they just like to buy an item from a different place just to feel happy and experience something new. Yes, travelling influence consumers buying decisions about a product. For example, when someone travels a particular place for the first time, he is more excited to see the various places, things around the place and products sold thereby. The sellers at a tourist place know how to attract a tourist who do not know anything about their product. They described the product in such a way that a tourist fall in love with that product and he immediately decides to buy that product as a memory of his travel. We also purchase the products at a high price when we are travelling only to know the culture and values of that country and to keep it as a memory of our travel.

(2)

BOTH 1 & 2 ARE SAME QUESTIONS

(3)

Three ways in which time pressure influences consumer behavior in several ways. First, when time is scarce, consumers process less information because time is a critical resource necessary for proble, solving. Consumers experiencing time pressure are able to recall less information about product choices than are consumers in the same situation who are not under the stuational inflence of time pressure. Second, consumers experiencing time pressure are more likely to rely on simple choice heuristics than are those in less-tense situations. Third, time pressure can switch a consumer’s orientation from hedoinc to utilitarian.

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