Question

1.     Does a company need to be a retailer by definition in order to engage in retailing? Give examples not discussed in the text and discuss your own experience of nontraditional retailers that sell to ultimate consumers.

2.   Explain the concept of multichannel retailing. Why has this become a strategic imperative for retail companies?

3.     How do retailers benefit from having knowledge of retail history? Over time, what types of events diminish opportunities for retail expansion?

Answer 1

1. One of the most common, yet unnoticed, non-traditional retailing can be experienced via vending machines. In case of vending machines, we cannot exactly call it a retailer. However, these machines do reach out to the end customers and provide retail products in foods and beverage industry. They operate in similar manner to other retailers. They accept payment and provide goods to customers. They are serviced regularly by the distributors or the vending machine technicians. Overall, they share many traits with a regular retailer but they cannot be termed as retailers.

2. Multi-channel retailing is the idea of selling your products/services across multiple different mediums and sales channels. For example, a business can sell their products in the store. In parallel they can also sell the same products through a partner e-commerce site (such as Amazon or eBay), sell it through some evangelist programs, and sell it on social media platforms and more. If a business adopts these various channels, it provides them with more reach and helps them provide more flexibility to the customers to purchase the product.

Answer 2

Over a 26-year history of language instruction, Rosetta Stone has gained a reputation for effectiveness. This particular course will work well for even complete beginners to the English language. It includes TruAccent spoken word coaching to learn the American accent.