discuss the circumstances under which marketing research and marketing intelligence would be of use to the marketer
Marketing intelligence is existing information that small-business owners use to study markets, competition, political implications and consumer demographic variables. Marketing research data is not readily available. Companies usually use phone, Internet or in-person surveys to garner marketing research data. Marketers use both types of information to analyze their business situations and develop marketing strategies.
1. A marketer, may use marketing intelligence to determine her company's market share, which is the percentage of units and dollars her company wields in the marketplace.
2. a company would need to conduct marketing research surveys to determine consumer preference differences in the markets it serves.
3. Marketers may also use marketing intelligence and research in conjunction with certain government regulations.
discuss the circumstances under which marketing research and marketing intelligence would be of use to the...
Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why? Give an example in your answer.
Describe common strategies LBO firms use to exit their investment. Discuss the circumstances under which some methods of “cashing out” are preferred to others.
how would you use marketing research to make recommendations on marketing the soap?
29 and 30 plz help Question 29 1.5p Marketing research tends to focus on Providing Information that Improves profitability Providing a link between the competitors and the firm o ● Providing a link between the marketer and the shareholders by providing information that can be used if making marketing decisions e Providing information about the products offered by the company O All of the above Question 30 1.5 pts Suppose a marketing manager wants to review his/her firm's recent sales...
To outsource marketing research, which category would be the best provider for research studies based on specific needs? Question 2 options: 1) Custom marketing research firms 2) Syndicated service research firms 3) PATH model 4) Specialty-line marketing research firms
Under what circumstances would you use target profit analysis? Why?
Discuss business intelligence and describe its impact on one of the businesses you found in your research. How is it used? What makes your finding unique?
2 Marketing intelligence. Take the situation where, in an endeavour to conduct marketing intelligence, a company employs a service agency to sort througih its competitors' rubbish after hours. Is this ethical behaviour? Is it illegal? Either way, what do you think the general public would make of such activities if they came across a newspaper report on a well-known company undertaking such activities? (Learning Objective 5) (AACSB: Communication)
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