Category Management
This is the process of creating and managing the categories in the organization in order to increase customer satisfaction in which product and services are categorized in different categories according to the customer needs and requirements. The main reason that category management fit into marketing is that the marketing team take deep information about the customer requirements and then estimate the customers they need to target and how they can attract them to increase the sales and profit as planned.
Now let us discuss the importance of using Category Management.
Discussion: How does Catagory Management fit into Marketing and why is it important?
In 200 words Why is logistical efficiency important in marketing? How important of a role does technology have in market logistics? What are two to three examples of technology improving market logistics?
Marketing Management What are the various types and functions of marketing intermediaries? Which are more important for large business and why? Which are more important for the small business and why? How could additional marketing channel options in the simulation help you better serve your target market?
is supply chain management or marketing channel management more important when it comes to adding "Place" value to the marketing mix? Why?
address three important issues in project management: 1) the phases of project management; 2) characteristics of change management; and 3) how a SWOT analysis is used. Begin this discussion with an initial post describing the four phases of project management. Address why buy-in and partnering are important to the success of implementing a project. Then, integrate the use of a SWOT analysis as a business driver for a project.
How does search marketing fit into a larger paid advertising plan? Compare and contrast the benefits and potential ethical pitfalls between social advertising and paid search.
Discussion Post 1. Why is the capital budgeting decision such an important process? 2. Why capital budgeting is more important than capital structure and working capital management?
How does strategic management interface with economics and marketing as an area of study?
Why is marketing research important to the development of a marketing strategy?
Is access to Health Care a basic human right? Why or why not? How does this fit into our discussion of the normative basis, justice, and human dignity?
WEEK 3 DISCUSSION# 2 ANSWER THE FOLLOWING 1: Why is threat modeling an important component of risk management? 2: Fully explain how to use one of the threat modeling tools