Question

pestel for gopro and other action cameras

Answer 1

Answer:

Political Factors that Impact GoPro, Inc.:

• Political stability and importance of Photographic Equipment & Supplies sector in the country's economy.
• Risk of military invasion
• Level of corruption - especially levels of regulation in the Consumer Goods sector.
• Bureaucracy and interference in Photographic Equipment & Supplies industry by government.
• A legal framework for contract enforcement
• Intellectual property protection.

Economic Factors that Impact GoPro, Inc.:

• Type of economic system in countries of operation – what type of economic system there is and how stable it is.
• Government intervention in the free market and related Consumer Goods
• Exchange rates & stability of host country currency.
• The efficiency of financial markets – Does GoPro, Inc. needs to raise capital in the local market?
• Infrastructure quality in Photographic Equipment & Supplies industry
• Comparative advantages of the host country and Consumer Goods sector in a particular country.
• The skill level of the workforce in the Photographic Equipment & Supplies industry.

Social Factors that Impact GoPro, Inc.:

• Demographics and skill level of the population
• Class structure, hierarchy, and power structure in society.
• Education level as well as education standard in the GoPro, Inc. ’s industry
• Culture (gender roles, social conventions etc.)
• Entrepreneurial spirit and the broader nature of society. Some societies encourage entrepreneurship while some don’t.
• Attitudes (health, environmental consciousness, etc.)
• Leisure interests

Technological Factors that Impact GoPro, Inc.:

• Technology's impact on product offering
• Impact on cost structure in Photographic Equipment & Supplies industry
• Impact on value chain structure in the Consumer Goods sector
• The rate of technological diffusion.

Environmental Factors that Impact GoPro, Inc.:

• Weather
• Climate change
• Laws regulating environment pollution
• Air and water pollution regulations in Photographic Equipment & Supplies industry
• Recycling
• Waste management in the Consumer Goods sector
• Attitudes toward “green” or ecological products
• Endangered species

Legal Factors that Impact GoPro, Inc.:

• Anti-trust law in Photographic Equipment & Supplies industry and overall in the country.
• Discrimination law
• Copyright, patents / Intellectual property law
• Consumer protection and e-commerce
• Employment law
• Health and safety law
• Data Protection.

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