Question

 Which one of the following IS a factor in determining a company's action camera sales and market share in a particular geographic region?

•  How many extra performance features it has incorporated into its action cameras 

•  Whether the company has a minimum of 5 models in its lineup of camera offerings 

•  Whether the company's compensation for PATs assembling action cameras is above/below the industrywide average

•  The number of production assembly teams a company is using to assemble action cameras at its camera assembly facility in Taiwan

•  Whether the company spends more or less than rival companies on-camera advertising

Answer 1

The amount of money a company spends on advertising has a bearing on the company's brand recall and sales since promotion is one of the 5 Ps involved in marketing. Thus in the given question an important factor determining company sales is whether the company spends more or less than the rival companies on camera advertising.