2. Peter Hill, the 19 year old son of the owner, says that there wasn’t enough time in the experiment. He estimates that in the second month, June, Saco Atlantic Truffle will sell 80,000 boxes at $46.00 per box. Please answer the following assuming that Peter is correct. You want to get an idea of what will happen to profits before you commit to an action and make a projection. If profits are projected to go up assuming that Peter is correct, then you will keep the current price of $46.00 during June. If the profits are projected to go down, you plan to return to $51 per box. |
a. What would be the Price Elasticity of Demand compared to a month ago if Peter is correct? |
b. Is elasticity elastic, inelastic or neither? |
c. What does this mean and why does it matter? |
d. Will Revenues increase or decrease as a result of the price cut to $46.00 at 80,000 boxes? By How much? |
e.You calculate that the fixed costs for the Truffles are still $25,000 per month and total variable costs are $25 for each box. Make a projection of revenues, costs and profits for June. Will profits go up or down as a result of the price cut if Saco Atlantic Truffle Caramel sells 80,000 boxes? By How much? |
2. Peter Hill, the 19 year old son of the owner, says that there wasn’t enough...
Analysis of Pricing: You manage The Atlantic Taffy Company which makes a saltwater taffy bar for sale to gift shops from Atlantic City, New Jersey, to Mount Desert Island near Bar Harbor Maine. The company sells individually wrapped bars in boxes of 50 for $81.00 each. The candies retail for $3.99 for an individual bar and sales have been strong. The owners of the Atlantic would like to increase its sales and profits. They know that, if price is lowered,...
As a new hired budget analyst, you were selected to work at the Swedish Hospital’s finance department. Currently the Hospital is planning its operating budget for the coming year. The budget will include operating, cash and flexible budget components. Capital budget was passed last year and needs not to be revisited. The hospital is noted for its three fine programs: oncology (cancer), cardiac (heart) and rhinoplastyRevenueThe hospital managers have projected that next year they will have 200 patients. They expect...
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