Question

"Many people hear the phrase "influencer marketing" and think of celebrities and high- priced sponsored posts. But the most effective influencers don't always have millions of followers; in fact, micro-influencers can help create awareness about—and drive sales for— your brand

Working with a micro-influencer means you'll likely reach smaller audiences, but those audiences will be highly targeted. And follower counts are not as important as engagement rates to social media algorithms that display (or don't) your brand's content.

An infographic created by influencer marketing platform SocialPubli.com illustrates why partnering with micro-influencers may be an excellent option for some brands. Consumers identify more with someone who is like them, believing more in the recommendations of friends and family than those of celebrities, the graphic explains. Those factors are part of the reason behind the success of micro- influencers.

Because micro-influencers are experts and industry leaders, and they are also relatable to their audiences and close to their online communities, they offer the combination of credibility, authenticity, engagement, and affordability.

ABOUT THE AUTHOR

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things."

Please read the attached article about microinfluencers and answer the following:

1. Which social media platform has given rise to microinfluencers and how/why?

2. How can social listening tools help marketers discover microinfluencers?

3. Are there any risks associated with having an individual, like a microinfluencer, endorse or promote your brand? Think about reputation management.

Note: This is not intended to be an essay assignment. Short answers (1-2 paragraphs/question) will suffice. An exemplary submission will: - Be clear, concise, and free of mechanical errors - Demonstrate your understanding of email marketing and your ability to link the concept to a real world example - Show depth of analysis and examination

Answer 1

Influencer marketing is a marketing is a method of marketing which mainly concentrating on influential people.it identifies the persons who have influence over the potential customers and related marketing activities around these influencers.

Question :1

Answer: the social media platforms are Instagram,facebook,youtube what’s app etc.. these social media platforms have given rice to micro influencers. From these Instagram   gaining popularity day by day. And gained large users base throughout the world. because of big user base instagram has become the favorite marketing place for business. Lots of Instagram marketing companies like kickstagram is providing Instagram marketing services.

Advantages: authentic relationships, higher engagement rate, lower cost, budget friendly, creating engaging content,

• Budget friendly/lower cost: Micro-influencers are cost effective as they don’t charge as much as macro influencers and can potentially create more value for a brand. Through these platforms they get a budget friendly space.
• Creating engaging content and drive social buzz/authentic relationships: micro influencers can create posts any time  with their own personal opinions evoking credibility. They can tell a story,incidents ,videos ,photos etc. that is very engaging and realistic and have the content resonate with the target audience. Micro-influencers are very effective for creating social media buzz about a new or existing product and also targeting a specific demographic for a brand.
• High engagement with their fan base: Micro-influencers can be very knowledgeable about a brand or product and potentially better at explaining its “ins and outs” to their fan base. They are personally invested in their craft and continue to develop a relationship with their fan base by responding to their questions and comments about their posts. This results in higher engagement and eventually conversations that lead to sales.

question 2:

answer:

Social listening is the watching of a brands social media channel for any customer feedback and straight mentions of brand or discussion regarding specific key words, topics ,competitors followed by analysis to gain insight and act on these opportunities .

Social listening tools examples: hootsuite, IFFTTT,Brandwatch etc .

Social listening tools advantages on discovering micro influencers:

• Profile your ideal micro influencer: we should have the picture of your ideal micro-influencer ready before start, but the key thing here is creativity.
• Search for hashtags or words of micro-influencers are likely to use in their posts
• Filter and sort results by reach: we can filter our search as our wish.
• Analyze engagement numbers; we can see the average engagement of the influencer
• Check for fake followers: There are some bad influencers out there, the easiest method to recognize them is by the lack of engagement on their posts.
• See if any influencers are already mentioning your brand.
• Bonus: Search for users already promoting other companies.

question :3

answer :

Risks associated with micro influvencers :

• Lower Reach Than Other Types of Influencers: micro-influencer is considerably smaller than that of a celebrity or macro-influencer.
• Less Brand Recognition and Awareness: micro-influencer has less ability to create brand awareness than a larger influencer has.
• Potentially Less Real Engagement With the Wrong Micro-Influencer: most micro-influencers have a greater engagement rate than those with truly huge followings, that will not be the case for everybody.
• It May Take Considerable Research to Find the Right Micro-Influencers: identification of micro influencers is sometimes hard and expensive.
• More Work For Brands: the work load is too much high with the micro influencers .